EP 13: Eat the Frog: Overcoming Fear and Taking Action in Business

0:00:02 – (A): Hey, Queen.

0:00:04 – (B): Are you ready to take your business to new heights with corporate clients? Here’s the thing. Less than 12% of women in business achieve six figures in annual revenue, and less than 1% of women of color entrepreneurs achieve seven figures in annual revenue. I’m done with these statistics. I’m your host, Liz J. Simpson. And after training thousands of women entrepreneurs all across the globe, here’s what I know to be true.

0:00:31 – (B): You could earn more than what 88% of women entrepreneurs make in one entire year with one single corporate client. Or you could land one seven figure corporate deal and catapult yourself to the 1% like some of our clients have. Welcome to the Women Consulting Corporate podcast, our safe space to share the real ups and downs and proven strategies for creating bigger impact and bigger checks as corporate suppliers.

0:01:06 – (A): Hey, Queen. Welcome to another episode of the Women Consulting Corporate podcast. You will notice that future episodes like today will be quite different. In the first season, there was quite a bit more production, and we video recorded the episodes in person. And the whole experience was absolutely amazing. I want to give big ups to Jessica Hurley from Instapodcast, who helped me to take this podcast idea and turn it into a reality.

0:01:40 – (A): Lately, I’ve been wanting to do something different. A lot of my content, you know, the videos that you see, the ads that we run, my social media, all of that is pretty, pretty curated. And when I say curated, what I mean is that it’s often produced in advance. And I have the honor of working with really brilliant creatives. And then a few times a year, I host my free three day virtual event for the public, which is called the corporate client challenge.

0:02:12 – (A): And while the training is top tier and there’s a syllabus and curriculum and on demand training components, what I love about the challenge is during this challenge, I’m live and I’m present and I’m real time training from the top of my head. While more importantly, I’m connecting with each of you, the registrants. And I feel free. During the corporate client challenge, it’s one of my favorite things to do.

0:02:39 – (A): There’s the connection that I have with each of you. And then because there’s this sense of freedom in, I guess, the white space, because it’s not as curated and produced, I get to show up more authentically. And that’s really what I like this podcast to be. A bit more of moving forward, which is less curated, less produced, a bit more raw, authentic and real time. Like each of you, I’m growing and changing every day.

0:03:17 – (A): And I want to be able to share that journey with you. Many of the things I’ve taught several years ago, I still believe are more effective than ever. And some of the things I believed just a year ago, I don’t believe anymore. And my hope is that this podcast will document that and empower you to accelerate your business growth with corporate clients. So as we talk about the journey and normalizing this business ownership journey, normalizing how to navigate the corporate buying cycle.

0:03:56 – (A): For today’s episode, I wanna talk about eating the frog. I learned the concept eating the frog or eat the frog, which really sounds disgusting, but I learned that concept initially through a Brian Tracy book. So I’m a recovering procrastinator. I’ve learned to add the word recovering to any identity that I don’t want to tie myself to in the present. Thus, we’re going to say I’m a recovering procrastinator.

0:04:29 – (A): My mom claims that I like letting things fester because she says that I like the thrill of thriving under pressure. So I wait until things get harder so I can, like, show up and have the game winning shot. And while there’s a lot of truth in her statement, entrepreneurship and life as an adult have provided their own fair share of pressure. So I’m at this point in my life where I am trying to alleviate as much pressure as possible, and I’m really on this journey of endeavoring to truly enjoy my success.

0:05:07 – (A): If you’ve been around here for a while, you know that one of my favorite quotes is from Danielle Laporte, where she says, the journey has to feel how you want the destination to feel. The journey has to feel how you want the destination to feel. I’m continually assessing my mental health, the pressures or stressors that I’m experiencing, and then how to alleviate those pressures, those stressors, and time after time after time after time, like a broken record, I find that my stressors are never tied to facts.

0:05:48 – (A): They’re tied to stories. So let me explain what I mean by that. Okay, so last year, one of my greatest stressors, by far, I mean by far, was my first conference. And when I say stressor, let me be real. My mental health was in the trash basket over this conference. But in hindsight, if I’m being honest, the reason why my mental health was in the trash was because I was feeding myself the worst stories imaginable.

0:06:28 – (A): So my narrative sounded like, what if I host this and no one comes and I’m completely embarrassed and my brand reputation is ruined for good, and so no one ever comes to anything else that I offer again and I made a mockery of, and what if I can’t pay these conference bills because we don’t sell any tickets? What if I risk all of my finances and spend all my money for nothing and then I take on debt and this debt tanks my business?

0:07:02 – (A): And then what if I just lose it all? And saying, that sounds a bit like, it sounds really ridiculous, but I want to be very clear. Like, that was the tape that was running through my mind and I was feeding myself that narrative over and over and over again for about nine months. And that’s a real shitty way to treat yourself. And in some respects, my brain was working hard to actualize the stories that I was telling myself.

0:07:41 – (A): Because when you keep visualizing something, your brain is like, alright, girl, let me help you with that. Let’s bring this story into fruition that you just keep playing over and over again. And so I would spend time avoiding the conference, planning, you know, rescheduling meetings with my event planner. I would tell myself that I was quitting the conference and I was creating this horrible cycle of procrastination.

0:08:09 – (A): And instead, what I should have done was I should have taken that fear and allowed it to fuel my massive, imperfect action so that I could do everything necessary to prove those stories wrong. I lost so much time with those stories and who knows what opportunities I could have created if instead of worrying, I was reaching out to sponsors, vendors, speakers, doing, you know, additional marketing campaigns, putting out new ad creative, like, there’s so much more I could have done with that time that I spent worrying.

0:08:47 – (A): Now, when I finally decided that I was going to take massive and perfect action and see that conference through to the very end, then things began coming together and 2023, our conference is one of my proudest moments as a business owner for where I’m at right now in my business. And based on my existing business model, hosting a conference is one of the largest financial risks for me to take. And the reason why I say it’s one of the largest financial risks is if I take risk and hire more team, there is a line that correlates to where I should see that ROI. So if I hire more team members that improves client experience, there’s an ROI there. If I hire more team members to increase sales, then there’s an ROI there with my conference.

0:09:55 – (A): I don’t host my conference to sell people into my programming as it stands today. Like no, no shade to anyone who does that. That’s just not my business model. For now, people are continually applying for our accelerator program every single day. So we don’t need a conference to serve as a launch activity for revenue for our business. So that being said, to invest multiple six figures in something that doesn’t perfectly align with my bread and butter, that’s terrifying, because it’s like you’re making this investment.

0:10:34 – (A): Where is the Roi? And when I first did the conference, really, my goal was to have some type of graduation moment for the first cohort of the 12% accelerator. And I really wanted my conference to be a gathering place for our community, because I’ve seen over and over again the value of bringing people together in person from our community. But to invest again, multiple six figures to make that happen, it doesn’t make the most business sense yet.

0:11:14 – (A): And if I’m being completely honest, that’s still kind of the case. But that’s an entirely different podcast episode altogether. And I can really break down what I mean by business model, the numbers, that decision, and really finding where the conference fits. But that being said, when we held last year’s conference and I saw all the magic that happened, I immediately knew, like, we have to do this again.

0:11:44 – (A): Like, this has to be replicated. So now I am. I’m hosting another conference. This time it’s gonna be three days. Last year was only one day, and I’m definitely still experiencing some stressors around it. Not nearly. Not nearly as bad as last year. And I’m doing better, right? I’m doing better, navigating those stories and taking massive and perfect action. I’m building partnerships, I’m having conversations. I’m doing everything that I can to minimize the risk of hosting this conference.

0:12:21 – (A): And most importantly, I’m building systems and sops so that this can become an annual thing and that it will never be this hard again. Like, I’m cool with doing hard things the first time. Like, I’m cool with facing my fears and saying, all right, I’m facing the unknown, I’m taking the action. This is going to be hard the first time. But once I face that fear, I need things to get easier, and things get easier through repetition and systems and processes.

0:12:54 – (A): Also, fear robbed me of some of my most brilliant ideas last year, I was so busy battling fear that my creative juices were limited to some respect. Last year. When you think about it, it’s like if you’re operating in terror and you’re just trying to take the action to do the thing, are you really operating from your highest self? Right? So this conference is just one example, right, of eating the frog and having something that creates such a terror, terrifying narrative that it robs you of taking massive and perfect action.

0:13:38 – (A): But I have countless examples that I could share with you. Like, on a daily basis, there is some frog that I’m eating that on the other side of it, I’m like, yo, really? Like, we were stressing over this. Like, just do it right? And that being said, because I’m facing those fears every day on a daily basis, I’m continually assessing my thoughts, my emotions, and I’m getting curious about them. And the reason why I do that is I want to get to a place where I can regulate my emotions and make sound business decisions.

0:14:20 – (A): And not just sound business decisions, but I also want to make creative decisions from the best part of myself, not the scared version of me. I don’t want the scared version of me leading my company. I don’t want the people have hurt me version of me leading my company. I don’t want the what if I get rejected? Version of me leading my company. But if I could tap into the purest, most confident, free, unabashed version of me that only has room for belief and possibilities, how would she lead my company in this moment?

0:15:07 – (A): And every day, I’m trying to manage and regulate my shit so that she can be free to lead my company? I don’t know. That makes me so emotional to just even say, because some days are easier than others. Some days I wake up with just the wind at my sail and feeling completely free and feeling completely assured. And just like, you know, I can do the impossible, right? Because I have faith. And other days, it takes every tool in my tool belt to make room for the best part of me to lead.

0:15:53 – (A): And it’s crazy, because every single freaking time that I do the thing that I’m afraid to do. Listen, y’all, it always. It always works out for me. Every single time. Twice on Sunday. Now, sometimes it takes months for me to see how all things are working together for my good, right? Sometimes it’s, you know, connecting the dots in the rear view mirror, but in other cases, it only takes me moments to be like, yeah, it’s better on this side, right?

0:16:36 – (A): But every time I eat the frog, I win. And for sure, my mental health is always better on the other side. So with that in mind, to not eat the frog, right? To delay, to not take the action, to allow myself even five more minutes to sit in the damning thoughts of my fears, to choose to punish myself, to choose to pain myself, to choose to agonize over a thing, to choose the uncertainty of the unknown.

0:17:10 – (A): It’s literally like choosing self inflicted harm, and that is not how I want to love myself. The concept of eating the frog is the idea of starting the day and knocking out the one essential activity that you’re avoiding and that has the propensity to provide the most impact towards your goals. And in my experience, I think the reason why less than 12% of women business owners have surpassed six figures in annual revenue is directly tied to the vast majority struggling with eating the frog and prioritizing the one thing that will make everything else easier.

0:18:01 – (A): When we talk about productivity and mind over matter and taking massive, imperfect action and getting out of the lab and deciding what is the highest value activity or effort and having the discipline to do that thing, I think, bar none, that discipline is what separates many successful business owners from those who are still just aspiring to lead a business. Every single day, I interact with the business owner who is not where they want to be, but who is avoiding taking action towards where they want to be because of some made up narrative in their head, like, every single day, all the time. Like, you know, I think some of you might experience this as a business owner.

0:18:51 – (A): You know, when. Whether it’s through people who know me as Liz the coach or not, when I encounter someone and they know I’m a business owner, you know, most times, if they have an aspiration to lead a business, they tell me about that aspiration when I ask them. You know, it’s like, oh, I’m getting ready to get ready, or, you know, I’m designing the logo, or I’m doing this thing. And most times, it’s some low value, low impact activity that is holding them hostage. I’m like, so the reason you haven’t started making money is because you’re waiting for a logo.

0:19:30 – (A): Like, there’s these narratives we make up, and they’re so convincing to us. One of my best friends was telling me this story of, and I hope. I don’t know if I’m going to say her name right, but, uh, Jamie Curran Lima. I hope I’m saying her name right. Um, but she sold her cosmetics company to L’Oreal, and she sold it for something like $1.2 billion. Just this incredible story. And so, one day, Jamie met Oprah. Oprah Winfrey.

0:20:00 – (A): And Oprah gave her her personal phone number and was like, jamie, call me anytime. And Jamie sat on. On Oprah’s phone number and did not call Oprah for. Get this, y’all. Y’all ready? How long y’all think she sat on this number. She sat on this phone number for four years. Can you imagine meeting Oprah and she giving you her personal phone number and saying, hey, call me anytime, and you wait four years to call her.

0:20:39 – (A): Now, when my girl Camila told me this story, my jaw dropped, right? I was like, that’s crazy. But then I paused, and I sat with that, and I was like, no, actually, I see that every day. Like, that shows up every day. Like, be honest. How many of you have access to an oprah? And by an Oprah, we’re gonna. We’re gonna turn Oprah into a symbol and an analogy that represents a catalyst to your next level of success.

0:21:14 – (A): Like, how many of you are sitting on a potential catalyst, a potential door that you won’t knock on because of some made up story that you’ve made, you know, you have in your head. Nowadays, you can find the contact info for corporate buyers literally hiding in plain sight. They’re on LinkedIn. They attend conferences. They speak publicly. They’re on podcasts. You know, they’re publishing articles. They’re visible in earnings reports. Like, you can contact so many corporate buyers anytime, not to mention if you’re looking at serving, you know, smaller businesses in your backyard or contacting regional buyers. Like, we live in a day and age where it’s not rocket science, not hard at all to find buyers who are investing in services.

0:22:05 – (A): But most of you have made up a story for why you can’t contact them. Matter of fact, as I was rattling off all the ways that you could find and contact your buyers, some of y’all were listening and were like, yeah, but. And that’s your story. Yeah, but what came up for you after that? Yeah, but. So how do we know that your yeah, but is a story? I know it’s a story because if you haven’t taken the action, nothing you’re thinking is a proven fact.

0:22:52 – (A): It’s pure imagination. You’ve made it up, and you’ve decided that your perspective is reality, and you’re stuck because you’ve decided to be stuck. You’re in pain from not achieving your dreams, because you’ve decided, to some respect, that you’re worthy of that pain. When I coach people and I hear their stories, my wisdom does not come from me being some type of special or me being smarter or better than anyone else. Like, I truly feel like I’m the embodiment of use me, Lord. Right? Like, take someone who is unqualified for the task to be the living example of possibility so that when someone thinks they need all of these qualifications, they can hear my story and see how God called someone who is not qualified, right?

0:23:55 – (A): So it’s not that I’m smarter or better when I coach. I’m like, oh, that’s the story you made up, girl. I’ve actually tried that action step ten different times, and here’s what’s actually happened the ten different times that I’ve taken that action. So I’m coaching you from. You’re living in the land of hypotheticals, and I’ve taken so much action that I have. I have points, I have relevant facts to point to for what it really looks like when you take that action and to that respect going back to me not being special. Listen, one of the only reasons that I made it through the other side of my conference last year is because I hired coaches like Lamar and Ronnie Tyler of TSP.

0:24:47 – (A): Big ups to y’all. And they put on, if you’re not familiar with TSP, I mean, they put on not one, but they put on two mega conferences a year. They have celebrities there, they have speakers, the whole gamut. So when I was telling myself that the conference was going to be, you know, like, the most epic downfall and failure of my life, you know, I would talk to someone who’s doing two massive conferences a year, and, you know, Lamar would be like, oh, that’s light work. Like, where do you need support?

0:25:17 – (A): Where are you trying to negotiate? Who can I introduce you to? And so it took this narrative and story that I had, because I hadn’t taken the action, and I had someone to test those stories with who’s put on umpteen conferences to be like, you know, I honor your fears, but those aren’t rooted in fact. Also, you know, when I was like, no one’s going to sponsor this, you know, big ups to Jessica Cinelu, I did a vip day with her, and she opened my mind to sponsorships and really laid out the blueprint for me.

0:25:53 – (A): Also for sponsorships. Derek Dekal out of Michigan. Big ups to you. He was like, here’s my sponsorship forms. Here’s how I do this multiple times a year. So each of us needs to find the person who’s been on the other side of the action so that we have that. And I invested heavily for that. I mean, for some of those things, I’m not going to say who did what, but I’m going to say, you know, I spent between those names, I just dropped. You know, I spent about 85,000 in a year, you know, investing in getting on the other side of that fear.

0:26:30 – (A): And so a big part of it is learning to regulate your emotions, taking the action so that you can cease that self inflicted harm of the narrative and then surround yourself with people who’ve taken the action a few times so that they can be a living representation that proves that your stories are just elaborate lies that you’re telling yourself now. Shameless plug. I feel like I got to do this here.

0:27:00 – (A): If you’ve not yet grabbed your ticket for my conference this year, hear me now when I say this, you must be in the room. Like, I am not playing with y’all. Like, hear me now and trust me when I say you want to be in this room. If you want to learn more, you can go to women consulting, corporate live.com. all one word, womenconsultingcorporatelive.com dot. I think there’s only general tickets left. Our vip sold out, and we actually have some announcements coming up where I’m not going to be surprised if general tickets don’t sell out as well.

0:27:41 – (A): But many of you who’ve been around for a while, you’re seeing me real time, build something new. And by something new, I’m referencing the conference. My clients last year heard me share the raw, the real of my pain doing my first conference. And it’s funny because some of them were like, girl, we were scared to come. The way you were describing the journey, we was just showing up to support you. And then they came to the conference, and they were wowed when they experienced it because they just.

0:28:17 – (A): They. All they knew was my emotional journey. And so I think me sharing that raw, vulnerable, vulnerable version of myself, I don’t think that they anticipated what it was. And so, I mean, listen, our conference was amazing. And, yeah, we’re in year two. We have partners. We have the most magnificent venue. I have so many more surprises in store. And, you know, I’m not one who’s big on talking about things, right?

0:28:55 – (A): I’m kind of like, you know, check my receipts, check my resume, and, you know, that should tell you how to show up, right? Like, so I always get better. We always improve. And, you know, excellence is the bar that, you know, we. We set for ourselves. And so, mark my words, this conference will be a moment. This conference is going to be a moment. Just knowing myself what’s going to go down makes me very emotional and full.

0:29:35 – (A): I’m excited, but I’m also still the person who’s still, like, having to dot all the I’s and cross all the t’s. So while I’m very excited. I’m still very much so in the place of navigating the unknown and daily navigating the stressors and the what ifs and just making sure that there’s plan B, plan C, plan D, etcetera. So that no matter what, we deliver a superior experience that wows our clients. And trying to outdo yourself year after year after year is something that just keeps me very disciplined and focused. So, yeah, but y’all are going to be able to see me walk my own talk, right? Like, you get to experience and watch me being terrified and then see me pull off something magical.

0:30:26 – (A): And that is something that I. When I think of the legacy of who I want to be and how I want the relationship to be with my clients, I value being a practitioner. Right? Like, I’m always still rolling up my sleeves. I’m in the mud with them. I’m still day after day taking risks and growing myself. And maybe the things that are their fears are fears that I’ve already conquered, but I still have my own set of fears.

0:31:01 – (A): Or sometimes I have fears that are things that they’ve already conquered. And so many of you have encouraged and uplifted me. Right? But I feel like it’s an exchange. And so I’m excited to just share and document this journey of. I am inspired and motivated by people saying, like, I remember when she was terrified before hosting her first conference, and then I remember her first conference, and now it’s five years later, and she’s, like, setting the standard for conferences like that.

0:31:34 – (A): Those are the visualizations that I set in my mind that motivate me. And I also, going back to the quote that I shared as I started out, saying, the journey has to feel how you want the destination to feel. I’m also learning to see, savor these moments because I know firsthand from my own business success that what you deem the impossible can quickly become the possible, and then that possible can quickly become your reality that’s taken for granted.

0:32:13 – (A): Like, that can happen in no time. And sometimes when you get to the place of your reality being the possible, you know, that impossible that became the possible that’s now being taken for granted. Sometimes I’m having to dig deep to find the feeling of when it was impossible so that I can feel accomplished or, like, feel the high of wow, I did that. And sometimes that’s a reach. Like, sometimes you’re so far away from thinking that a thing was impossible that you’re disconnected from that feeling. And so building something new excites me.

0:32:54 – (A): And I’ve learned from past experience to even embrace the discomfort of growth. Right. I’m very vulnerable in sharing my conference experiences with you all so that you can hear the thoughts and then see the fruit. And why I want to do that is because I want you to know that you can conquer your fears and create massive impact. So here’s what I want you to do with me. I want you to get real comfortable and relax.

0:33:30 – (A): I’m going to do it myself. You can hear me stretching a little bit here. I want you to release any tension in your body. Kind of stretch a little bit, get comfortable. And then I want you to close your eyes, and let’s take a few deep breaths together. Inhale deeply through the nose. Exhale loudly through the mouth. Do it again. Inhale deeply through the nose. Exhale loudly through the mouth. And try to clear your mind for a moment.

0:34:16 – (A): Just sit. Try to clear it. And as you endeavor to relax, are there any sources of anxiety or stressors that are trying to rear their ugly head? What is the one thing that’s just sitting in the back of your mind each day trying to steal your joy and sabotage your progress? What is that thought saying? And hopefully you have something to write with the pen, paper on your computer. Maybe you can take notes on your phone, but I want you to write that down.

0:35:04 – (A): Take a moment and write that down. And after you’ve written that down, if you need to pause me, go ahead. But after you’ve written that down, I want you to think about what is one action that you can take to quiet that voice? Is there one thing that you could do that would completely alleviate that stressor altogether? While you’re thinking about that, I’ll tell you a quick story. So, most recently, I got a puppy from a Yorkie breeder. His name is Langston.

0:35:45 – (A): Was never a dog person before. I’ve had Langston for two months. I. I am so sick of myself. It’s so ridiculous. I’m obsessed with this puppy. I love him, and I just want to literally sit down and rub him all the time and cut his hair, and I buy him clothes, and, like, I’m obsessed with this puppy. And he seems very healthy. He’s a bundle of joy. He’s also a lot of time and attention. But if I’m being honest, I kept having this dull thought in the background, like, this stressor, this anxiety of, is this dog really okay? Right? Like, this was a very.

0:36:22 – (A): What is the word? Highly recommended breeder. Older gentleman, has been breeding Yorkies for umpteen years. Someone who had a dog recommended, you know, got a dog from this breeder, recommended him. I did my diligence, like, hundreds of amazing reviews, but I still was like, what did I sign up for? Like, is this a dog? Okay, are there any things that I’m not thinking of that I should be considering because I’m a first time dog owner, right?

0:36:51 – (A): And this sounds. I’m so embarrassed to say this, like, you know what? I was avoiding? I was avoiding taking this freaking dog to the vet because I made up in my mind that I was too busy and that the schedules are going to be completely inconvenient for me and I had too much going on to be bothered to be dealing with, you know, just this complex scheduling of that appointment experience. And it sounds laughable now, but at that time I had really made up this story that taking this dog to the vet would be an insurmountable task.

0:37:27 – (A): So fast forward, I call a vet, they get me in that week. The appointment lasted less than an hour and it cost me, I mean, I want to say a couple hundred bucks. I don’t even know if it cost me that. Right. Like it was. It’s. It’s so embarrassing. What a seamless, simple process this was, right? And I’m looking back at the weeks that I allowed self inflicted harm from the tension, the anxiety and uncertainty when all I had to do was take a small, minimal piece of action.

0:38:05 – (A): Now, maybe your stressor is something bigger than, you know, worrying about a dog, right? Maybe it’s something more complex, like my stressor of the conference last year, this very complex, you know, hot, large investment that took a lot of time and attention and sacrifice. So if it’s that, what is one action you can take to start to dwindle down your stress and to start proving wrong the elaborate story of failure that you might have in your head.

0:38:43 – (A): What one action can you take that will make things easier, that will make some things unnecessary, or that will give you the gain of progress? What’s one action that will give you peace of mind? Do you have your action? If you don’t pause me for a second, just think on it and write it down. So here’s what we’re going to do, or here’s what you are going to do tomorrow. Okay. Tomorrow at the earliest time possible, based on the action that you’ve decided you’re going to take that action tomorrow, at the earliest time possible, you’re going to take that action.

0:39:28 – (A): And if you need to pause me and put that on your calendar right now, schedule it. You’re going to eat that frog for breakfast. Ugh. Right? Listen, you’re going to eat that frog for breakfast tomorrow morning, and you’re going to start your day facing that action. And here’s what’s going to happen. You’re going to have the gift of the remainder of your day feeling proud, accomplished, creative, and free.

0:40:05 – (A): Will you do that? Take that action first thing, then reach out to me and let me know how that goes for you. Send me a LinkedIn message. Connect with me, Liz J. Simpson, on LinkedIn, and send me a LinkedIn message saying, hey, I listened to the eat the Frog podcast episode. I took this action. Here’s how I feel. Here’s the fruit of that. There’s something really powerful about having fear, taking action and then documenting the result and sharing it with someone else.

0:40:36 – (A): Because then when you have that fear again, not only do you have the documentation for yourself in a journal, however you do that, but then you build a community of people that when you’re like, oh, my God, I’m so scared. They’re like, oh, you know what? I honor that. I hold space for you, and I want to remind you, this sounds like that one time I want to give big ups to another very special person in my life, Rhonda Khan, who has been such an anchor for me.

0:41:08 – (A): And, you know, I feel like the last few years, she has been someone who could probably be like, a diary of my life. Like, every time they’re like, girl, I can’t do it. I can’t do it, girl. She gets my messages where I’m like, I just can’t. And so she was there when I was army, crawling my way across the finish line of my first conference. And there have been times through this year’s conference experience where I’ve had fear show up, and I’ve told her, and she has held space for me to be like, I honor that.

0:41:43 – (A): I’m sensitive to what’s happening for you. I held space for you, and this is very reminiscent of last year, and look what happened. So allow me to be a part of your community and share that with me and share it with someone else so that as you face more and more fears and as you eat those frogs every day for breakfast, you have a community, a village of people to remind you each and every day that you can keep going and that you can do it.

0:42:16 – (A): I know that you can do it. Queen signing off. This is Liz J. Simpson. I’ll see you on the next episode.

0:42:26 – (B): Thanks for tuning in to another episode of Women Consulting Corporate remember, every time that a woman owned business lands a corporate client, her business grows an average of 266% within two years. So share this episode with someone you know who’s building her business, because this might not only change her business, it could change her life. Make sure to write a review wherever you’re listening, and head over to womenconsultingcorporate.com

0:42:58 – (B): to learn more about our program and accelerator Queen. I’ll see you next week for another episode of women consulting. Corporate.