Corporate clients truly are the “big-ticket” item that will grow and deepen the impact of your business. Attracting even just one can be worth more than 50 individual consumer clients!
But, I often hear the question: “What qualifies as a corporate client?”
Many women in business work in the B2C space, which means they are offering a solution or service directly to individual consumers. When you move into the B2B space, you are able to offer your services to larger businesses with a bigger budget. This is where you have the opportunity to land what I consider to be game-changing corporate clients.
Matter of fact, I believe these opportunities are so game-changing and overlooked that during the pandemic when women absorbed 100% of job losses and uncertainty, I launched The #BigMoney Movement.
This movement is dedicated to the education and empowerment of women consultants looking to work with corporate clients.
Let’s demystify what we consider a corporate client, what sets them apart, and the ultimate question: where do you find these unicorns?
What is a Corporate Client?
It could be easy to assume that when I refer to corporate clients, I am solely referencing Fortune 500 companies like Google, Wal-Mart, or McDonald’s.
However, at The #BigMoneyMovement, we define corporate clients as everything from small businesses to enterprise clients.
Corporate Client Breakdown
Small businesses are typically organizations that have five or more employees.
These are still corporate clients, though! While solopreneurs don’t tend to fall within our definition of corporate clients, these small businesses which have enough resources to have a team working behind them definitely do.
Mid-size businesses tend to fall into the category of those that have anywhere from 50 to 250 employees. Again, still corporate clients!
Then, you can step all the way up to those enterprise clients which are large businesses that manage anywhere from hundreds to thousands of employees.
When we speak about corporate clients, our definition also includes:
Educational institutions (colleges and universities)
Associations
Non-profit organizations
So, what does this mean to you and your business?
It means that there is a landscape of over 5.6 million entities you could be selling your services to, in the U.S. alone.
Where Do You Find These Corporate Clients?
This really is the million-dollar question, isn’t it? You know corporate clients exist, and you believe you have something advantageous to offer them, but where are they? And how do you convince them that you’re the external partner of choice?
Think Small When Identifying Your Niche
I’ve said it before and I will keep sharing this with women entrepreneurs around the globe: digital has disrupted the generalist.
If you want to start making #BigMoney from big clients, you need to think smaller when it comes to the niche that you want to own in the marketplace.
Corporate executives want specialized expertise. In order to land those corporate clients, not only do you need to show them you are the best at what you do, but moreso that you are the only one who does what you do.
Regardless of whether you have a laundry list of skills to share, start with one particular zone of genius to get them in the door. Then, you will be in a position to start that conversation and open up about some of the other ways you can potentially help them.
Harness the Right Platforms
Digital has created a world of networking opportunities, but it can be challenging to decide where to funnel your energy when it comes to marketing yourself.
As a business professional, I believe the decision is a no-brainer: Get yourself on LinkedIn! According to Forbes, 80% of B2B leads are generated through LinkedIn.
An even larger percentage of executives and corporate leadership consider it their most trusted online resource. It. Is. The. Place. To. Be. Seen.
Once you have honed in on your particular niche, utilize the undeniable power of LinkedIn to share your message and connect with the clients who are right for you.
Share quality content, become a trusted thought leader, and get into the inboxes of the corporate decision-makers you so deserve to be working alongside.
(No spamming or automation allowed! Do not make the mistake of burning bridges with short-sighted outreach tactics.)
Not sure where to start and need ideas for how to build relationships with your ideal, executive buyers?
Then, The #CorporateClientChallenge is the answer you’ve been looking for!
During our signature, 3-day training event, we will teach you proven strategies to attract executive buyers. You’ll take massive, imperfect action each day of this challenge so that you can gain the momentum necessary to create business opportunities with corporations!
Learn more and register now, The Corporate Client Challenge!
It’s been over eight months since we’ve held this epic, one-of-a-kind, event for women consultants around the world. This training has been the game-changer for thousands of women entrepreneurs. Register now and get immediate access to on-demand training videos, a global community and three live workshops with me!
About The Author: Liz J. Simpson
Liz J. Simpson has been recognized by LinkedIn as a Top 15 Sales Influencer. She is a speaker, sales strategist and trainer.
She has been featured in NBC, CBS, SXSW, 40 under 40 and as a Hubspot INBOUND Fellow. She’s been recognized as a Demand Gen Thought Leader award winner as well as a SalesHacker Top Sales Leader and Female Speaker.
As founder of the sales consultancy, Stimulyst, her team specializes in empowering organizations to accelerate growth through personal branding, strategic relationship-building, and consultative new business development.
Liz is also the founder of The #BigMoney Movement, a global movement empowering thousands of women entrepreneurs across the globe to take up space, shatter gender disparities and close 6-figure corporate deals.
When she’s not out training professionals to become “fluent in #bigmoney talk”, you’ll find her at home with her husband and three children, aged 5, 16 and 17.
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